Instagram for Charity: Using Instagram to Get Followers to Support your Cause
An increasing number of brands are using Instagram to build awareness, market their brand, and improve sales.
If you are a nonprofit organization, you can also use the highly popular social platform as a marketing powerhouse to build awareness and get support for your cause.
The following tips can help you make Instagram work efficiently for your nonprofit:
Showcase your work.
Post candid, interesting, and artless snapshots of your work. By using imagery that is natural and uncontrived, you are able to connect with your audience on an emotional and personal level. You bring a sense of authenticity and spontaneity that is likely to engage people, and make them want to know more about your cause.
When you post photos, include captions as well as compelling copy to tell stories about what your nonprofit organization does.
Develop a content strategy that resonates with your followers.
You can’t just post your videos or photos haphazardly. You have to create a strategy to make your account stand out from all the others and reach your audience.
Successful Instagram nonprofit accounts don’t make-do with posting anything just to have something to post regularly. They plan their posts and think about content quality and visual style to increase their chances of reaching their target audience. They use images, graphics, and videos to tell stories, inform, educate, and raise support for their cause.
Include entertaining content.
Build your brand by using entertaining content.
Most people see content about charity as serious, earnest, solemn –